For most of us, our home is our most important and valuable asset. The choices we make when purchasing Real Estate are critically important for reasons that I will address within this page.
There are many decisions to be made when purchasing a property, but I personally believe that your #1 most important decision is your choice of a REALTOR®. Naturally you want a REALTOR® with considerable skill and experience, but also equally as important, you need your agent to have your best interests at heart at all times. This is in fact the essence of the agency relationship.
I’m Ted Greenhough. Prior to becoming a full-time professional REALTOR® in 2004, I had a previous career as a business owner. When I was 27, I started Power Twins Performance Parts – a wholesale distributor of motorcycle parts. Over the next 14 years my company morphed into Parts Canada and became the undisputed #1 parts distributor in Canada. My average rate of sales growth over those 14 years was 55% per year. (For more info on my previous business career, click here.)
The main reason for my success was my relentless determination to set a new standard for customer service in the industry. My business mind-set was (and still is) very simple, “How can I do better? How can I further exceed my customers’ expectations?” I wish more businesses operated in this way!
When I sold my company and decided to become a REALTOR®, I was financially secure, so I had the flexibility to take my time and carefully study the Real Estate business. On the buying side, one of the main things I wanted to learn was, “What are the factors that cause one property to appreciate in value faster than another seemingly similar property?”
If you go to work every day with a passionate desire to become the best, and you continue that devotion to learning throughout your career, you will eventually become a leading expert in your field, someone with a deep level of knowledge that others will seek out for advice.
I began my 2nd career in 2004 with a solid understanding of business and customer service and then very purposely devoted myself to becoming the best REALTOR® I could possibly be.
Many highly successful REALTORS® eventually become “listing specialists” where their primary focus is to list as many homes as they possibly can. This means that on the buying side, you will often be handed off to a “junior” agent, as if buying Real Estate isn’t nearly as important as selling it. (For more information on “Big Teams” click here.)
However I’ve always believed that your agent’s expertise on the buying side can be even more important than on the listing side, for reasons that will become evident later in this article.
When you make the decision to work with me, you will never be handed off to a junior agent for any reason. You work directly with me one-on-one throughout the process, from our initial chat through to taking possession of your new home.
Because I put a high level of importance in working personally with buyers, without question this makes me a better listing agent also. For example, I’m more in touch with changing trends and understanding what buyers want, so this helps me with providing good advice to sellers on how best to prepare their homes prior to listing. I thoroughly enjoy both sides of the business and I’ve excelled at both over the last several years.
I’ve achieved success and I’ve won all the sales awards. But it’s how I’ve achieved those awards that is far more important to me. Once again, I’ve done it by consistently providing the highest possible level of customer service to my clients. I invite you to please check out the heartfelt reviews here. Link to Reviews. I’m prouder of all those reviews than I am of all the sales awards in the world.
For the record, almost all my business now comes from repeat clients and referrals, so for that reason I work all over the city and at all price levels. For example, I find it very rewarding to help first-time buyers to get a good head-start in life. The first house purchase is the most important one!
This page is a brief summary of my process with buyers, but of course there is much more to learn. After you’ve read this brochure, if you want to know more, I invite you to contact me to discuss your goals in detail.